After years of working abroad, Jared Levinson knew exactly what it was like to try to return to a normal civilian life in the U.S. The experiences of his veteran family and friends made evident the difficulties of trying to access the resources and benefits afforded to veterans.
Levinson's practice is unique among law offices. Levinson is permitted to represent veterans and family members from around the globe who have VA benefits claims before the U.S Department of Veteran’s Affairs and in related court cases. While there is a large geographical market and a defined population, accessing the target market and establishing a sustainable brand was important for Levinson's firm.
The Veterans Law Office of Jared Levinson, P.C. represents Levinson's vision to bring legal services to America’s military veterans and their families.
Levinson connected with SCORE by happenstance while establishing a local banking relationship. The bank manager, Steve Dolbow, chair of the Maryland Mid-Shore SCORE chapter, recommended he use SCORE's services. Levinson was referred to mentor Ed French, and the pair worked throughout 2012 to discuss Levinson's ideas, build his brand, and develop a client pipeline.
After establishing his brand for the core competency of VA claims, Levinson identified an opportunity to vertically integrate his practice while maintaining his focus on serving veterans and their families. He found that issues affecting the general population regarding consumer problems, bankruptcy, business planning and other areas of legal practice affect veterans, perhaps in exaggerated numbers. He tweaked his practice offerings to include a general law practice for veterans beyond VA claims and is now pursuing clients in the expanded practice.
When asked about his level of satisfaction with the practice development, Levinson says, “I’m extremely pleased with the efforts and activities employed and I am pleased with the client pipeline that has developed over the past year. I’m never going to be satisfied with where the practice is as to its activity because I believe we can always do more."
Among Levinson's successes is his creation of VETS-TV, a program dedicated to issues facing veterans and their families on a Maryland Eastern Shore public access channel. Through VETS-TV, he has built relationships with local veterans organizations by taping programs at local veterans events and sponsoring local veterans events.
Levinson says, "SCORE has been helpful in providing me macro and micro assistance. They have helped with the bigger picture with marketing and understanding bigger issues and opportunities and more detailed items including advertising campaign that is logical and easy to follow, business cards, and myriad other details."