Matthew Murphy

I specialize is data analysis and have a strong professional background in marketing analytics and market research, specifically - see below: I spent 2+ years working as a digital marketing strategist at a local Rochester, NY agency, where I lead the strategy development and execution of paid search, mobile, and online campaigns. I also lead all marketing analytics for these campaigns, providing actionable insights that aligned with clients overall business goals. Additionally, I spent 5+ years working as a Market Research Manager, where I lead qualitative and quantitative market research studies for national, and international, clients. My role included moderating qualitative focus groups, designing surveys, managing a team of data analysts, and leading statistical analysis for large studies (both supervised and unsupervised analytics capabilities - logistic regression, k-means segmentation, factor analysis). Currently, I am the Manager, Market Analytics within the Market Business Intelligence department at ESL Federal Credit Union.